云南开放大学学报

随着人们的休闲娱乐方式发生了显著变化,越来越多的人选择通过视频网站观看视频,互联网视频市场巨大、前景广阔,但目前主流的视频网站却大多处于亏损状态。2019年底突如其来的新冠肺炎疫情,则使人们的消费、娱乐行为在短时间迅即变化,互联网视频企业迎来了更大机遇和挑战。在梳理互联网视频行业发展脉络的基础上,结合当下重大疫情等热点问题给行业带来的影响,从财务管理角度分析我国主流视频网站盈利模式,发现其亏损原因,建议从降低行业竞争程度、改变视频网站定价策略、完善相关技术、加大政策支持力度等方面来增强互联网视频企业的盈利能力。

With the significant changes in people's leisure and entertainment methods, more and more people choose to watch videos through video websites. The internet video market is huge and promising, but most mainstream video websites are currently at a loss. The sudden outbreak of new coronavirus pneumonia at the end of 2019 has caused people's consumption and entertainment behaviors to change rapidly in a short time, and internet video companies have ushered in greater opportunities and challenges. Based on the development of the internet video companies and by combining the current major epidemic with hot tissues affecting the companies, the profit model of mainstream video websites in China are analyzed from the perspective of financial management and the reasons for the losses have been found. The profitability of internet video companies should be enhanced by the reduction of the degree of industry competition, the changes of video website pricing strategies, the improvement of related technologies and the increase of more policy support.